SEO – Off Page Optimization Factors

Introduction to Off-Page Optimization Factors:

Off page optimization is one of the main factor of Search Engine Algorithm. Off Page Optimization means that have an effect on your web page listing in SERPs. These factors are off-site in that you or the coding on your page does not control them. All things are depend on other web sites. Google gives more emphasis on Off Page Optimization.

Off Page Optimization Factors:

• Web site url submission in Search Engines :-

First of all, you will have to submit your web site url in Search engine database. Website url submission in search engines are free of cost. You can submit the url by following the few basic steps. Once you will submit your website url, it will be stored in search engine database. If you will not submit your site in search engine database than the search engine would not find it so your site cannot be listed in the SERPs. When you will submit your web site into search engine, it may take some time (Maximum 8 days) to get listed in the search engine database.

• Web Directory Submission or Web Promotion :-

Web directory is not like a search engine and does not display the lists of web pages based on keywords. Web directory lists the web sites by category and sub categories. Web directories allow the web site owners to submit their web site in their web directory. Some web directories allow you free submission of the web site and some allow paid web site submission.

There are a thousand of free and paid web directories in which you can submit your web site into proper category or related category to your web site and promote your web site in the World Wide Web. You need title, keywords, description, email id, website url to submit your site into the web directory.

Link Building: -

The process of getting the maximum links from related, quality and high PR sites to get the high rankings in the search engine results, to improve the PR (Page Rank) of the site and to drive the targeted traffic at your site.

• Related Site:

Related site means the site from which you are getting link that should be related to your site. If you are selling the Software products than you should get the links from software and it related sites. Otherwise it may be worthless.

• PR (Page Rank):

Page Rank is Google’s way of giving a specific value to how popular your website is. It is based on the number of "votes" other websites cast for your website. A "vote" is simply When another website places a link on their website that is pointing to your website. Generally, the more "votes" or links you have pointing to your website, the higher your Page Rank (PR) will be. PR is between 0 to 10. Higher PR of the web page means higher importance of that web page. For example, if A page has PR 4 and if B, C and D pages links are on the A page than A page's PR 4 will be casted to B, C and D page. PR is calculated based on Google Algorithm.

You can know the importance of any page by PR of that page. You can check the PR of any page by installing the google toolbar in your browser.

• Backlink and IBL (In Bound Link):

When any site gives you link that is called the backlink of your site and also IBL (In Bound Link) of your site.

• OBL (Out Bound Link):

When your site gives link to other site that is called the OBL (Out Bound Link) of your site.

• Anchor Text:

Text on backlink or link label is called the anchor text. In anchor text, your main Keywords of the site should be used.


One Way Link: -

• If any site gives you the backlink and if you don’t give the baklink to that site that is called the one way link for your site. Google likes one way links because it believes that if any site is giving the backlink to your site and you don’t give the backlink to their site it believes your site is very important.
• If you want to get the more one way links for your site than your site should have unique content, quality features otherwise why any site will give you backlink without the backlink in return.
• If you submit your site into web directories and if you create blogs related to your site than it is called one way links for your site. You may get one way links by requesting to your related sites to give backlink to your site. One way links should be on sites which are related to your site.
• The backlink from .edu, .org, .gov domains are called the quality backlinks. If your site has backlinks from that domain sites than it will increase your site popularity and improve rankings.
  

Link Exchange or Reciprocal Link Exchange : -

If two sites are exchanging the links between them than that is called link exchange or reciprocal link exchange. For ex. If A gives backlink to B and B gives backlink to A than it is called the link exchange between A and B.

• Link exchange should be between related sites. When you request for link exchange, you should check some factors in the site to which you are sending the link request. Like that site should be related to your site, the PR of the page should be good and there should not be more than 50 OBLs on that page.
  
• Your site should not have links to banned websites, spammy and generally low quality content websites other wise it is called the bad neighborhood. If your site have bad neighborhood than it may harm your rankings.
  

Three Way Link Exchange : -

• If A gives backlink to B, B gives backlink to C and C gives backlink to A than it is called the three way link exchange.

Three way link is like an one way link so it is also very important for google rankings.

Blog Creation and Submission:

• If you have unique content related to your site than you can create a blog related to your site and you can keep the backlink of your site in the blog so it will create a great traffic to your site and also it will be one way link for your site.
• You can submit your blogs to thousand of free and paid blog submission sites and it will increase the popularity of your site and also it will create a targeted traffic to your site. By creating a blogs, you can give the useful information about your site and if visitors like your content of blog than it will create a potential traffic to your site.

Article Creation and Submission:

You can create a great and unique article related to your site and there are so many sites willing to accept well-written articles. By writing articles, it can generate lots of targeted traffic to your site.

Press Releases and Submission:

You can write the press release about your new products or about your site and after that you can submit your press releases to different press releases sites and news publishing sites so it will make popular your site or new products and it will create a targeted traffic to your site.

Social Bookmarking:

Social bookmarking is one of the good factor of Off Page Optimization to drive the re traffic of old visitors to your site. Delicious, technorati and many tools are used for social bookmarking. You can keep the social bookmarking at your site so that visitors can bookmark that site and access that site from anywhere so it will create great traffic of old visitors.

RSS (Really Simple Syndication) Feed:

RSS feed is used to publish frequently updated content to the subscriber users of your site. If your site has RSS feed and any user will subscribe in RSS feed than that user will get the update of your site when you update your site. So it will create a great traffic of old visitors at your site. When you update any content in your site, you will not need to promote the new content. It will automatically update to the subscribed users.

Link baiting:

Link baiting means bringing the links to your site through unique and popular site content. You should have such a content, which makes people to read it and link it to their site. So it may increase your link popularity and drive a targeted traffic to your site.

Social Community:

Nowadays social community sites like Orkut, MySpace, Hi5 are used to create a traffic to your site. You can promote your site in social community sites and it may create great traffic to your site.

Google Sandbox:

When Google indexes a new website, it goes into the Google Sandbox. The Sandbox is a probation period for new websites. The site is indexed but it won’t rank highly in Google for three to six months. Google does this to prevent spammers from creating websites, adding dozens of links, and quickly getting a high ranking. Google indexes the site and then watches to see if links are added slowly before it takes the website out of the sandbox.

Web Site Traffic Analysis:

• You can make analysis of visitors and traffic of your site from analytics report of your site. There are many tools which are providing the analytics facilities but one of the good tool of of web site traffic and visitors analysis is Google Analytics.
• You can know about your visitors, from where they came on your site, which browser they are Using, what they did on your site, how many time they spent on your site, location of visitors, which OS they are using, on which page they came, on which page they exit from the site, which keywords people are using to visit your site.
  
• From google analytics of your site, you can observe your site that means on which page visitors are coming frequently and on which page mostly visitors left the site. So that you can make some strategy from that analysis and implement in the site to covert the maximum visitors to customers.
  

Conclusion:

IF off page factors of the site is not optimized by search engine than there may be possible that your site can not get the higher rankings in search engine (Specially in Google because google emphasis more on Off Page Factors of the site).